TC Whiskey Acquires Cocktail Crate
By Beth Milligan | Oct. 14, 2019
Traverse City Whiskey Company has acquired New York-based craft cocktail mixer company Cocktail Crate LLC.
According to a company release, the acquisition will allow Traverse City Whiskey Compan to increase distribution of the company’s non-alcoholic products – a process that started when the business added premium cocktail cherries to its product lineup in 2018. Cocktail Crate was founded in 2012 by Alex Abbott Boyd and produces mixers with high-quality ingredients such as fresh juices, natural sugars, and real bitters. The company’s products are sold at stores including Whole Foods, Walmart, Kroger, Safeway, Wegman’s, and Williams Sonoma. As part of the acquisition, Boyd will join the Traverse City Whiskey Company team and help lead the growth of the company’s non-alcoholic portfolio.
“This acquisition opens up exciting distribution, marketing, and merchandising opportunities for our spirits portfolio and will allow us to offer even more value to our fans and retail partners,” says Traverse City Whiskey Company Co-Founder Chris Fredrickson.